Shenandoah Hills Store – The Bison Story
There has been a lot written about the restoration of bison from near extinction over the past century, but many of the true pioneers and heroes of the bison recovery are today’s producers and marketers; innovators actively involved in bringing bison back to the pastures, rangelands and dinner tables across this country. Whether operating a chain of bison-centered restaurants or selling packaged meat; producers big and small, have steadily built this business and have brought the bison back to the American landscape.
Shoppers hold the key to moving the bison recovery forward. Over the past 4 years, growing demand has outweighed the supply. According to the National Bison Association, who surveys major marketers twice a year, says total sales in 2014 were 46% higher than 5 years ago.
The growing popularity of bison meat is based partly on the fact that the business is not a commodity industry. Instead bison producers intend to continue restoring bison herds across America by connecting with the consumer who values the natural qualities; first, bison meat is low in fat, high in protein and iron and low in cholesterol. Second bison is a natural sustainable meat. And third, bison has a great taste and is a very versatile meat.